More residents than ever before considering active travel thanks to Ride, Walk, Wheel Week 2025
Warwickshire residents came together at the end of March to remove over 4000 miles worth of vehicle emissions during Love to Ride’s Ride, Walk, Wheel Week.
Ride, Walk, Wheel Week is a campaign which aims to encourage people across the County to travel actively more often. People were asked to pledge to ride, walk or wheel at least one journey for transport that they would otherwise usually have made by car.
By logging their trips using the Love to Ride app, participants earned entries into prize draws. The more transport trips they logged, the more entries into the prize draws they received. People were able to participate regardless of whether they owned a car or not.
By promoting active travel, Ride, Walk, Wheel Week aimed to take steps towards achieving long-term behaviour change and modal shift by helping to establish and embed new social norms around riding, walking, and wheeling; increase the perceived desirability of active travel; and make people more likely to continue with their active habits after the campaign.
Over the course of the week, 350 active travellers across the county made 931 transport trips (267 of these walking) and logged an impressive 4,026 miles with the Love to Ride mobile app.
Stephen Rumble, Warwickshire County Council Service Manager for Transport Planning, said: “Ride, Walk, Wheel Week is a fantastic opportunity for our residents to make the leap, leave the car at home and choose active travel for their shorter journeys. It was fantastic to see so many residents downloading the Love to Ride App and making their pledges for the week.
“We hope that our considerable ongoing investments in active travel infrastructure across Warwickshire will create opportunities for more of our residents to reap the environmental and health benefits of this form of travel all year round.”
For residents who missed out on Ride, Walk, Wheel Week, the next big Love to Ride Event – Bike Month 2025 – is just around the corner, beginning on Thursday 1 May. To start your active travel adventures today, visit: https://www.lovetoride.net/warwickshire
Find out more about the Bike Month Challenge: Ride five miles this May with Love to Ride Warwickshire
Find out more about Active Travel in Warwickshire: https://www.warwickshire.gov.uk/activetravel